IP

The MWC is the world’s biggest trade show regarding mobile devices and communications, where the global leading companies show their latest developments. It has been held in Barcelona since 2006 and it is scheduled to continue until 2023. In the 2016 event there were more than 2.200 exhibitors from 204 different countries, 3.600 international media and industry analysts and more than 100.000 visitors from all around the world. In 2017, the MWC will take place from February 27th to March 2nd.
Pese a que se suele asociar las franquicias con un modelo de negocio poco innovador, clónico y donde lo importante es seguir un “manual” predeterminado, la realidad es que el éxito de una empresa franquiciadora radica precisamente en haber desarrollado una fórmula de negocio que por ser altamente innovadora, permite replicar dicho modelo en diferentes unidades productivas (las franquicias).